Conexiom
Overview
Conexiom is a leading platform that automates order and invoice processing for manufacturers and distributors — processing over 1 billion+ line items annually. As they accelerated their shift toward a product-led growth model, they needed their marketing website to evolve from a passive brochure into a high-performing, self-serve acquisition engine.
Deliverables
Brand Strategy & Visual Identity
Logo Redesign
Website Audit & Redesign
AI Driven Design System
Conexiom website redesign & product-led onboarding (PLO)
The challenge
Conexiom engaged Devblock to help modernize their digital experience — one that would serve SMB users without requiring a sales call, reflect their evolving brand, and support meaningful CRM-connected analytics for the first time. The existing Conexiom site was functioning as a static brochure experience — leading to heavy funnel drop-off, no meaningful analytics tied to CRM or ERP systems, and a complete disconnect between the marketing site and the product itself. Outdated visuals, dense content, and duplicate sections left both prospects and returning users without a clear path forward. Without a unified design system or CRM-connected onboarding, SMB prospects were falling through the cracks — users who were ready to self-serve had no path to do so, and no attribution data existed to help the team understand where or why they dropped off.
The solve
We delivered clearer conversion paths, improved funnel visibility, and seamless early-stage onboarding — followed by a full website, logo redesign, and rebrand in a 90-day sprint. This included new product naming, refreshed UI components, and a unified design system shared across marketing and product. The final experience supports SMB onboarding end-to-end, reduces friction at every handoff, and gives Conexiom a scalable PLG foundation they can continue iterating against without agency dependency.
The impact
The redesigned experience gave Conexiom measurable gains across every layer of the funnel — from first impression to first successful order processed. The new revenue stream is now a self-serve SMB revenue channel opened which was previously 100% sales-assisted for all new accounts. More importantly, it gave their team the infrastructure to keep improving independently, without a recurring agency engagement to make basic changes. Beyond the numbers, Conexiom's team now operates with a design system that is built with AI and aligns their brand across every touchpoint. The new PLG infrastructure isn't just a website — it's a growth platform that compounds. Every A/B test, every behavioral insight from HubSpot, and every onboarding improvement feeds back into a foundation that was built to scale.
Conexiom
Founder & CEO, Conexiom
